Strategic consultation for Communities Creating Healthy Environments (CCHE)

The Communities Creating Healthy Environments (CCHE) is a national capacity-building initiative to support diverse, community-based organizations and indigenous groups with proven track records in developing and organizing for effective, culturally competent policy initiatives that address the root causes of childhood obesity at the local levels. CCHE is a national program of the Robert Wood Johnson Foundation with leadership and technical assistance provided by The Praxis Project, a national nonprofit organization that addresses systemic reasons for community problems. Berkeley Media Studies Group serves on the technical assistance team of the CCHE program to see that all of its partners are 1) aware of the latest food industry marketing practices and 2) equipped to challenge those practices if they see them interfering with establishing healthy environments for children and adolescents. In collaboration with The Praxis Project, BMSG monitors the marketing industry literature, prepares briefs and alerts designed fro public health advocates to be sure advocates are able to use the materials effectively.

Related publications

Target Marketing Soda & Fast Food: Problems with Business as Usual [en Español]: One of the main goals of fast food and soda marketing is to make you to feel special, like the product is just for you. We reveal the tactics they use to do so in this marketing brief, part of a series on target marketing that BMSG is developing for CCHE.

The Soda and Fast-Food Industries Target their Marketing Towards Mothers of Color [en Español]: Target marketing allows the fast food and soda industries to promote their products among certain groups. This marketing brief, the second part of a series BMSG is developing for CCHE, shows how those industries are focusing on African-American and Latino moms and why this is a problem.