BMSG In The News

by Katy Bachman | AdWeek
Tuesday, May 8, 2012

Public health groups including Berkeley Media Studies Group and the Public Health Institute have filed a complaint with the FTC, saying that a recent Gatorade ad exaggerates its health claims and sends a dangerous message to youth. The ad in question shows a feverish Michael Jordan, sick with the flu, drinking Gatorade during the 1997 NBA finals to regain strength and help him win the game.

by Staff | Advertisement Journal
Friday, April 13, 2012

The Federal Trade Commission, in its fourth major study, has broadened its review to gauge how effective the industry’s voluntary guidelines are in reducing advertising and marketing messages to underage audiences. Prompted by a report released by BMSG and the Center for Digital Democracy, the review will now require alcohol companies to provide detailed information about how they collect data and market their products digitally. 

by Katy Bachman | AdWeek
Thursday, April 12, 2012

A report from BMSG and the Center for Digital Democracy has prompted the Federal Trade Commission to require alcohol companies to reveal information about their digital marketing and data collection practices.

by Staff | The Resource, a newsletter of the National Sexual Violence Resource Center
Wednesday, February 22, 2012

A new report from Berkeley Media Studies Group analyzes the first nine days of media coverage following the arrest of Penn State's Jerry Sandusky. The report finds that less than a third of articles mention solutions for child sexual abuse and makes recommendations for advocates and reporters to improve coverage of the issue.

by Petra Rattue | Medical News Today
Wednesday, February 15, 2012

A thorough review in the March issue of the American Journal of Preventive Medicine, shows that public sector stakeholders have failed to fully implement recommendations from the Institute of Medicine (IOM,) to support a healthful diet to children and adolescents. This article includes findings from the review and quotes BMSG's Lori Dorfman, who co-authored a commentary on the subject in the same issue of AJPM.

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